The manifesto
Most of what passes for insight is recycled. The same frameworks, the same talking points, the same LinkedIn takes dressed up as analysis.
We got tired of it.
Why we’re doing thisThe slate
What is coming, and when.
Four lenses
Every piece looks through at least one of these.
TechnologyStack
The machinery underneath.
How products get built, what they run on, and why architecture is strategy. We read the stack the way analysts read a balance sheet.
Capital Structure &Investment Thesis
Who funds it, and why.
Cap tables, theses, and the cost of money. Every product decision is a financing decision wearing different clothes.
Strategic Planning &Management
The deliberate moves.
Positioning, sequencing, and the discipline of saying no. Strategy is what survives contact with the quarter.
Psychology &Decision Making
The human variable.
Judgment, incentives, and the biases that move markets. The most expensive bugs ship between someone's ears.
The authors
Two people, four lenses, split down the middle.
Co-founder
Arif İsmail Bayrak
Connecting builders and tech leaders, with a background in VC and an AI venture studio. Boğaziçi University BSc MIS and Imperial MSc alumnus.
Leads the tech and capital lenses: deals, financing, tech, and growth mechanics.
Co-founder
Kerem Özkefeli
Bridges economics and psychology on one side; consulting, private equity, and expert networks on the other. 2,000+ C-suite conversations across strategy and M&A diligence.
Leads the strategy and psychology lenses: positioning, judgment, and decision making.
The digest
One email. Only when we ship.
New Stack issues, Library essays, and episodes from Spotlight and Fireside, all in a single email. No per-pillar settings, no noise.